Dr. Aparajita (AJ) Jeedigunta’s tagline in life is “Making the Invisible Visible For Better Inclusion”. Dr. AJ is a social psychologist, a Diversity, Equity, and Inclusion coach and consultant, a certified life and executive coach, an author, a blogger, a speaker, a podcaster, an immigrant woman, and, a two-time Traumatic Brain Injury survivor.

Dr. AJ is the Founder and CEO of AJ Rao, LLC, a boutique firm that specializes in providing implementable, profitable solutions for intentional inclusion. She also founded the LEGupward Institute, a branch of AJ Rao, LLC, to offer e-courses, trainings, webinars, workshops, and, one-on-one and group coaching packages. All of her work is rooted in a proprietary framework of intentional inclusion, the LEGupward Framework, that she developed by leveraging her two decades of academic experience and expertise in multi-disciplinary research.

As a coach, Dr. AJ helps transform people of color and people struggling with invisible illnesses and injuries into Visible Leaders. This way they can shatter any restrictions placed on them by themselves, or by society. She guides them on discovering, developing and sustaining their personal identities, core values and strengths, and helps them align their purpose, passions, and vision to achieve the success they want to in life, in their own way!

As a Diversity, Equity, and Inclusion consultant, Dr. AJ partners with large organizations and small to mid-sized businesses. She helps them create an intentional organizational culture by implementing top-down and bottom-up initiatives that identify, develop, value, and, leverage the talent of their diverse Visible Leaders. She is known for her ability to reuse and recycle existing resources to decrease unnecessary business costs and increase savings and profit margins.